Scentsy Names 2012's Fragrance Note of the Year!

Article By Stephanie Finch, PR Associate

For me a new year means making dozens of overly optimistic New Year’s resolutions  and reading as many trend stories as I can get my hands on—think fashion and beauty products. I’ve always wished I was part of those teams that get to “predict” the future, but I never thought I would actually be on one. Ever. But guess what? I was and I did!!

After twelve months of navigating the tricky landscape of predicting fragrance trends, Scentsy is launching ScenTrend—an annual designation of the most trend-setting fragrance note for the upcoming year.  Are you ready to know what the ScenTrend 2012 is? Drum roll please…it is Pink Pepper! I know, you’re wondering what in the world Pink Pepper is and why it is perfect for 2012. Let me tell/show you.

The Pink Pepper fragrance note is distilled from the rose-hued berries (above) from the Peruvian pepper tree and, although it has no relationship to black pepper, it conveys similar pepper-like spicy aromas that are provocative and daring.  The best part is its exotic, warm and spicy nature conveys a take charge attitude and a sense of renewed energy which is perfect for 2012. I don’t know about you, but I already know that in 2012 an extra boost of energy and a dash of feeling empowered will help me accomplish that laundry list of New Year’s resolutions I so eagerly created!

The berries grow in the wild in warm areas and are found throughout South America, and also in the United States. In fact if you live in Southern California, you  might even have it growing in your own backyard!

See, one of Scentsy’s fragrance experts, Alena Shea,
found it on a hike in San Diego!

When we selected Pink Pepper for the 2012 ScenTrend, the first thing I did was check to see if it was in my perfume or any of my favorite Scentsy bars, and I encourage you to do the same thing. I bet you’ll find that at least one of your favorite, recently-released home or personal fragrance products has Pink Pepper in it. See, you were “on trend” and didn’t even know it!

To learn more, visit www.scentrend.com. It’s a pretty neat website with all the information about ScenTrend and Pink Pepper you could ever need! It gives ideas for mixing Pink Pepper with other Scentsy home fragrances and tells you more about why it’s the perfect scent for 2012. After you’ve tried Pink Pepper, share your impressions by posting in the comments section of this blog. I’d love to hear how you think Scentsy did in predicting this fragrance trend for 2012!

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